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1、邀請(qǐng)名人(eminentperson)做廣告,只要商品是貨真價(jià)實(shí)(genuineproductsoffairprices),名人又愿意,這應(yīng)該是廣告技巧的上策,會(huì)產(chǎn)生很強(qiáng)的名人效應(yīng)。VIPeffectToinviteeminentpersonstohelpmakeadvertisementsshouldberegardedasoneofthebestadvertisingstrategiesandcould,ofcourse,produceaspectacularVIPeffect,sotospeak,providedthatthosecelebritiesareperfectlywillin
2、gtoaccepttheinvitationand,moreimportantly,theproductstobeadvertisedaregenuineandoffairprices.但是商品質(zhì)量差,廣告又言過(guò)其實(shí),又請(qǐng)名人做廣告,這種廣告一時(shí)也許會(huì)有一些好的影響,但最終是砸了自己的牌子,也坍了名人的臺(tái),影響了名人的信譽(yù)。Sometimes,whileacommodityisofinferiorquality,theadvertisementisfullofwordslavishingpraiseonit.Ifacelebrityshowsupasanimageagentforsuchapr
3、oduct,theadvertisementcouldbetemporarilysuccessfulbeforeitturnsthebrandoftheproductinquestionnotoriousand,moredisastrously,ruinsthereputationoftheeminentpersonthereafter.因此,名人在接廣告時(shí)要慎之又慎。Itispreciselyforthisreasonthatthefamousarewelladvisedtothinkmorethantwicebeforetheyagreetoappearinacommercial.當(dāng)今都市
4、較高貴的居住區(qū)中有群被人們稱做單身貴族的人,他們通常是些有技術(shù)的專業(yè)人員,既年輕、富有,又獨(dú)立選擇自己的生活方式。Nowadaysinthecity’stonierresidentialdistrictstherearepeoplewhoareusuallyyoung,richandtech-savvyprofessionalswhochoosetoliveindependentlyassingles,followingtheirownlifestyles.近年來(lái)這類單身族的人數(shù)增長(zhǎng)惹人注目。他們中有些人或許是為了追求事業(yè)而未把婚姻列入自己的議事日程中,有些人或許是沉溺在工作、旅游、娛樂(lè)、健身
5、或交友等活動(dòng)中,總之他們保持單身的原因不盡相同。Thenumberofsingleshasincreaseddramaticallyoverrecentyears.Thereasonsforremainingsinglearevarious:somemaybebusyexploringcareerswithoutputtingmarriageontheagenda;somemaydevotethemselvestotheirjobs,travel,entertainment,physicalfitnessorfriendship.他們中80%以上的人并沒(méi)有擯棄傳統(tǒng)的結(jié)婚價(jià)值觀,并表示希望結(jié)婚或
6、將來(lái)要結(jié)婚。但在找到合適的人之前,他們有耐心等待,并對(duì)現(xiàn)在的單身生活滿意。Morethan80%ofthemhavenotabandonedthevalueofmarriage,andtheysaytheyaspiretomarryortheywanttobemarriedsomeday,buttheyarepatientandfeelcontentbeingsingleuntiltheymeettherightperson.1.Crowdingdowntothewaterarerowsoflowhouses,dirtyanddark,inhabitedbycountlessthousands
7、ofpoorfolk,whosedaysarespentinunendingtoilandthestruggletokeepalive.2.ThememoryofthegreatmanwhohavelivedinLondonandthepoetsanddramatistsandnovelistswhowrotetheirworkstherelendtheplacearomanceandcharmt