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1、微博營(yíng)銷策劃方案篇一：微博營(yíng)銷策劃書家裝聯(lián)盟微博營(yíng)銷策劃書策劃書孫亮20XX/10/23目錄前言..................................................................................................................................................3一、市場(chǎng)分析..................................................
2、.................................................................................3二、微博營(yíng)銷優(yōu)勢(shì)...........................................................................................................................4三、營(yíng)銷策略...............................
3、....................................................................................................5（一）、內(nèi)容營(yíng)銷...................................................................................................................5（二）、活動(dòng)營(yíng)銷..................
4、.................................................................................................51、促銷活動(dòng).....................................................................................................................52、有獎(jiǎng)?wù)骷?......................
5、..............................................................................................63、有獎(jiǎng)問卷.....................................................................................................................6（三）、話題事件營(yíng)銷......................
6、.....................................................................................6（四）、名人效應(yīng)...................................................................................................................7（五）、情感營(yíng)銷.................................
7、..................................................................................7四、操作流程...................................................................................................................................7（一）、日常工作......................
8、.............................................................................................71、操作人員.....................................................................................................................72、操作流程...................
