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1、孝武超市學(xué)院店生鮮促銷(xiāo)策劃方案題目：孝武超市生鮮促銷(xiāo)策劃方案策劃人：任瑩2100544124指導(dǎo)老師：胡金林時(shí)間：2013年5月15日25目錄一、策劃目的........................................................................................4二、企業(yè)經(jīng)營(yíng)狀況分析........................................................................4（一）孝武超市簡(jiǎn)介............
2、................................................................4（二）經(jīng)營(yíng)現(xiàn)狀分析............................................................................4三、市場(chǎng)分析........................................................................................5（一）產(chǎn)品分析.................
3、...................................................................51.產(chǎn)品種類(lèi).......................................................................................62.產(chǎn)品信息.......................................................................................63.其它因素........
4、...............................................................................6（二）消費(fèi)者分析................................................................................71.年齡分析.......................................................................................72.職業(yè)分析.
5、......................................................................................73.總體分析.......................................................................................7（三）競(jìng)爭(zhēng)分析..................................................................................
6、..7四、SWOT分析....................................................................................8（一）優(yōu)勢(shì)......................................................................................,.....8（二）劣勢(shì).......................................................................
7、.....................9（三）機(jī)會(huì)............................................................................................9（四）威脅...........................................................................................10五、營(yíng)銷(xiāo)策略..............................................
8、.........................................10（一）產(chǎn)品策略............................................................
