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1、綿陽(yáng)雪花啤酒的網(wǎng)絡(luò)營(yíng)銷策略摘要：借助于快速發(fā)展的互聯(lián)網(wǎng)提供的這個(gè)良好平臺(tái)，將互聯(lián)網(wǎng)帶來的經(jīng)營(yíng)上的和市場(chǎng)上的多方面優(yōu)勢(shì)充分發(fā)揮出來，網(wǎng)絡(luò)營(yíng)銷對(duì)于現(xiàn)代企業(yè)尤為關(guān)鍵，但中國(guó)企業(yè)網(wǎng)絡(luò)營(yíng)銷的整體狀況與世界上的發(fā)達(dá)國(guó)家相比仍處于很低級(jí)的階段。綿陽(yáng)雪花啤酒公司也充分認(rèn)識(shí)到了互聯(lián)網(wǎng)對(duì)企業(yè)生存和經(jīng)營(yíng)發(fā)展的重要性，正抓緊時(shí)間搶占這一新興市場(chǎng)切入點(diǎn)，并認(rèn)為其是推動(dòng)企業(yè)發(fā)展、增強(qiáng)未來競(jìng)爭(zhēng)優(yōu)勢(shì)的主要途徑。因此，在網(wǎng)絡(luò)技術(shù)廣泛應(yīng)用的今天，如何充分利用綿陽(yáng)雪花己經(jīng)形成的特點(diǎn)和自身己經(jīng)具備的各種優(yōu)勢(shì)，充分利用網(wǎng)絡(luò)營(yíng)銷這一新的營(yíng)銷觀念和手段，整合企業(yè)現(xiàn)有的市場(chǎng)、
2、營(yíng)銷系統(tǒng)等多方面的資源，用最小的成本將企業(yè)營(yíng)銷水平提升到新高度，突破現(xiàn)有的傳統(tǒng)的營(yíng)銷模式給企業(yè)獲取競(jìng)爭(zhēng)優(yōu)勢(shì)和進(jìn)一步擴(kuò)大市場(chǎng)份額帶來的瓶頸，進(jìn)而推動(dòng)企業(yè)的可持續(xù)性發(fā)展，并最終超過同類的其他競(jìng)爭(zhēng)對(duì)手并取得行業(yè)的龍頭地位，迎接嚴(yán)峻的挑戰(zhàn)，這是一個(gè)值得深入探討的問題。本文對(duì)綿陽(yáng)雪花啤酒網(wǎng)絡(luò)營(yíng)銷的現(xiàn)狀進(jìn)行了分析，在此基礎(chǔ)上提出了公司網(wǎng)絡(luò)營(yíng)銷策略。關(guān)鍵詞：雪花啤酒；綿陽(yáng)公司；網(wǎng)絡(luò)營(yíng)銷；策略Abstract5.1-9,,services,andmakethecitymoreattractive,strengtheningpublictrans
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