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1、本科畢業(yè)設(shè)計（論文）外文參考文獻(xiàn)譯文及原文學(xué)院經(jīng)濟(jì)管理學(xué)院專業(yè)工商管理年級班別學(xué)號學(xué)生姓名指導(dǎo)教師年月日目錄外文譯文.....................................................................................................................................11品牌促進(jìn)企業(yè)的成長....................................................
2、.......................................................11.1通過影響顧客的購買心理和購買選擇偏好，擴(kuò)大產(chǎn)品的銷售...................................11.2通過提高品牌的認(rèn)知，創(chuàng)造產(chǎn)品的附加價值...............................................................11.3通過強(qiáng)化顧客對品牌的聯(lián)想和忠誠，提高產(chǎn)品的競爭能力...................
3、....................22企業(yè)不同成長階段的品牌策略...........................................................................................32.1創(chuàng)業(yè)期的品牌策略.........................................................................................................32.2成長期的品牌策
4、略.........................................................................................................32.3成熟期的品牌策略.........................................................................................................42.4衰退期的品牌策略...................
5、......................................................................................5外文文獻(xiàn).....................................................................................................................................71Brandcanpromotethegrowthofth
6、eenterprise...................................................................71.1ExpandingthesalevolumewithAffectingcustomer'spurchasepsychologyandpurchasechoice............................................................................................
7、...............................71.2Creationproductattachmentvaluewithimprovingthecognitionofthebrand.............81.3Improvingthecompetitiveabilitywithstrengtheningcustomer’sassociationandloyaltytothebrand.................................................
8、....................................................................82Enterprisebrandstrategyindifferentgrowthstage..............................................................92.1Startupstagebrandstrategy................
