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1、本科畢業(yè)設(shè)計(jì)（論文）外文參考文獻(xiàn)譯文及原文學(xué)院經(jīng)濟(jì)管理學(xué)院專業(yè)工商管理年級(jí)班別學(xué)號(hào)學(xué)生姓名指導(dǎo)教師年月日目錄外文譯文.....................................................................................................................................11品牌促進(jìn)企業(yè)的成長(zhǎng)....................................................
2、.......................................................11.1通過(guò)影響顧客的購(gòu)買心理和購(gòu)買選擇偏好，擴(kuò)大產(chǎn)品的銷售...................................11.2通過(guò)提高品牌的認(rèn)知，創(chuàng)造產(chǎn)品的附加價(jià)值...............................................................11.3通過(guò)強(qiáng)化顧客對(duì)品牌的聯(lián)想和忠誠(chéng)，提高產(chǎn)品的競(jìng)爭(zhēng)能力...................
3、....................22企業(yè)不同成長(zhǎng)階段的品牌策略...........................................................................................32.1創(chuàng)業(yè)期的品牌策略.........................................................................................................32.2成長(zhǎng)期的品牌策
4、略.........................................................................................................32.3成熟期的品牌策略.........................................................................................................42.4衰退期的品牌策略...................
5、......................................................................................5外文文獻(xiàn).....................................................................................................................................71Brandcanpromotethegrowthofth
6、eenterprise...................................................................71.1ExpandingthesalevolumewithAffectingcustomer'spurchasepsychologyandpurchasechoice............................................................................................
7、...............................71.2Creationproductattachmentvaluewithimprovingthecognitionofthebrand.............81.3Improvingthecompetitiveabilitywithstrengtheningcustomer’sassociationandloyaltytothebrand.................................................
8、....................................................................82Enterprisebrandstrategyindifferentgrowthstage..............................................................92.1Startupstagebrandstrategy................
