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1、中美文化差異對商務(wù)禮儀的影響摘要:作為世界上兩大重要的國家和主要的貿(mào)易合作伙伴，如今中美兩國的商務(wù)活動越來越頻繁。然而，當(dāng)兩國進(jìn)行貿(mào)易時，受文化差異的影響所產(chǎn)生的商務(wù)禮儀的不同是一個不可忽視的問題。如果不了解對方國家的文化禮儀，兩國的商務(wù)進(jìn)程很可能會失敗。因此，掌握各國的商務(wù)禮儀知識是十分必要的，而且在進(jìn)行貿(mào)易活動之前對這些差異進(jìn)行研究也是十分值得的。在本文中，作者首先對禮儀做出了定義和概念,介紹其基本的觀點，然后再進(jìn)行深入了解。但是本文的重心則從五個方面分析中美兩國商務(wù)禮儀的差異，包括首次見面時的
2、禮儀，餐桌禮儀，由于時間、價值觀念不同看法，和思維方式的差異帶來的禮儀。本文的寫作目的是幫助兩國的商人了解彼此禮儀的差異，使他們能夠在商務(wù)進(jìn)程中做出得體的舉止，并盡可能地取得成功。關(guān)鍵詞：文化差異，商務(wù)禮儀，影響??1.?????IntroductionTherapiddevelopmentofscienceandtechnologyaremakingtheworldsmaller.Therefore,therelationshipamongcountriesisbecomingcloserandc
3、loser,especiallybetweenChinaandAmerica.Duringtheeconomicdevelopmentoftheglobalization,themostobviousphenomenonisthatthebusinessactivitiesbetweenthetwocountriesarebecomingmoreandmorefrequent.However,becauseofthedifferenteconomicbackgrounds,values,andrel
4、igiousbeliefsduetoculturaldifferences,thebusinessetiquettediffersfromeachother,whichleadstoconflictsandfrictionsindoingbusiness.Inordertoreducetheconflicts,peopleshouldknowthedifferenceswellinculturesandbusinessetiquettebetweenChinaandAmerica.Inthefoll
5、owingstudies,culturaldifferencesandtheirinfluenceoneachcountry’setiquetteondifferentoccasionsaresystematicallypresented.Besides,theauthorgivesseveralcasestoillustratethedifferencesofetiquetteandshowshowimportantforthebusinessmeninbothChinaandAmericatou
6、nderstandthosedifferences.2.?????LiteratureReviewPresently,moreandmorepeoplehaverealizedtheimportanceofbusinessetiquette,thusmanyscholarsengageinstudyinginthisfield.SincethisthesisstudiestheimpactofSino-Americanculturaldifferencesonbusinessetiquette,ar
7、eviewonthetheoriesofpredecessorsfromtwoaspectsincludingcultureandbusinessetiquetteisindispensable.2.1Theoriesrelatedtoculture2.1.1DefinitionofcultureTherearemanydefinitionsofculture.Theearliestandclassicdefinitionwasputforwardover100yearsagobyTaylor,aw
8、ell-knownBritishanthropologist,whodefinedcultureas“thatcomplexwholewhichincludesknowledge,belief,art,morals,law,custom,andanyothercapabilitiesandhabitsacquiredbymanasamemberofsociety.”(Taylor,1874:1)Therearemanyotherdefinitionsfromdiffe
