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《ted_西蒙·斯涅克：偉大的領(lǐng)袖如何激勵(lì)行動(dòng)_中英文演講稿》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在行業(yè)資料-天天文庫(kù)。
1、HowgreatleadersinspireactionHowdoyouexplainwhenthingsdon'tgoasweassume??Orbetter,howdoyouexplain?whenothersareabletoachievethingsthatseemtodefyalloftheassumptions??Forexample:?WhyisApplesoinnovative??Yearafteryear,afteryear,?they'remoreinnovativethanalltheircompetition.?Andyet,they'rejustacomput
2、ercompany.?They'rejustlikeeveryoneelse.?Theyhavethesameaccesstothesametalent,?thesameagencies,?thesameconsultants,thesamemedia.?Thenwhyisitthattheyseemtohavesomethingdifferent??WhyisitthatMartinLutherKingledtheCivilRightsMovement??Hewasn'ttheonlymanwhosufferedinpre-civilrightsAmerica,?andhecerta
3、inlywasn'ttheonlygreatoratoroftheday.?Whyhim??AndwhyisitthattheWrightbrothers?wereabletofigureoutcontrolled,poweredmanflight?whentherewerecertainlyotherteams?whowerebetterqualified,betterfunded--?andtheydidn'tachievepoweredmanflight,?andtheWrightbrothersbeatthemtoit.?There'ssomethingelseatplayhe
4、re.1:17Aboutthreeandahalfyearsago,Imadeadiscovery.?AndthisdiscoveryprofoundlychangedmyviewonhowIthoughttheworldworked,?anditevenprofoundlychangedthewayinwhichIoperateinit.?Asitturnsout,there'sapattern.?Asitturnsout,allthegreatinspiringleadersandorganizationsintheworld,?whetherit'sAppleorMartinLu
5、therKingortheWrightbrothers,?theyallthink,actandcommunicatetheexactsameway.?Andit'sthecompleteoppositetoeveryoneelse.?AllIdidwascodifyit,?andit'sprobablytheworld'ssimplestidea.?Icallitthegoldencircle.2:07Why?How?What??Thislittleideaexplains?whysomeorganizationsandsomeleadersareabletoinspirewhere
6、othersaren't.?Letmedefinethetermsreallyquickly.?Everysingleperson,everysingleorganizationontheplanet?knowswhattheydo,100percent.?Someknowhowtheydoit,?whetheryoucallityourdifferentiatedvalueproposition?oryourproprietaryprocessoryourUSP.?Butvery,veryfewpeopleororganizationsknowwhytheydowhattheydo.
7、?Andby"why"Idon'tmean"tomakeaprofit."That'saresult.It'salwaysaresult.?By"why,"Imean:What'syourpurpose??What'syourcause?What'syourbelief??Whydoesyourorganizationexist??Whydoyougetoutofbedinthemorning??Andwhyshouldanyonecare??
