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1、InfluenceofCulturalDifferencesinAdvertisingTranslation摘要廣告翻譯的因素很多。其中不同民族的文化差異是影響廣告翻譯的一個(gè)核心因素。文化差異造成的不同的思維方式、心理特點(diǎn)、價(jià)值觀念等都會(huì)影響人們對(duì)廣告的理解從而影響廣告的效果。本文從思維方式差異,價(jià)值觀念差異以及審美觀念差異來探討文化差異對(duì)廣告翻譯的影響。廣告翻譯必須重視不同國度文化間的差異，使廣告翻譯達(dá)到其最終目的，起到宣傳產(chǎn)品和促進(jìn)文化交流的作用。關(guān)鍵詞：文化差異廣告廣告翻譯AbstractTherearevariouselementsi
2、nfluencingAdvertisingTranslation.AmongthemaretheculturaldifferencesbetweendifferentcountriesandisthekeyelementthatinfluencesAdvertisingTranslation.Theculturaldifferences,suchasdifferentthinkingpatterns,valuesandaestheticstandards,caninfluencepeople’sunderstandingoftheadvert
3、isementandtheeffectoftheadvertisementitself.Thispapertriestoanalyzetheinfluenceofculturaldifferencesonadvertisingtranslationfromtheaspectsofdifferentthinkingpatterns,valuesandaestheticstandards.ItconcludesthatculturaldifferencesmustbepaidspecialattentioninAdvertisingTransla
4、tionsoastoreachtheultimategoalsofadvertisingtheproductsandpromotingculturalexchanges.Keywords:Culturaldifferences,Advertising,AdvertisingTranslationiiiiContentsIntroduction…………………………………………………………………………11AdvertisingandAdvertisingTranslation………………………………………21.1DefinitionofAdver
5、tising………………………………………………………31.2FeaturesofAdvertisingTranslation……………………………………………32CultureandCulturalDifferences……………………………………………………42.1DefinitionofCulture……………………………………………………………42.2CulturalDifferences……………………………………………………………52.2.1ThinkingPatterns…………………………………………………………52.2.2V
6、alues………………………………………………………………………62.2.3AestheticStandards………………………………………………………73InfluencesofCulturalDifferencesonAdvertisingTranslation……………………83.1InfluencesofThinkingPatternsonAdvertisingTranslation……………………93.1.1ChineseThinkingPatterns……………………………………………….93.1.2WesternThinkin
7、gPatterns……………………………………………103.2InfluencesofValuesonAdvertisingTranslation………………………………103.2.1ChineseValues………………………………………………………113.2.2WesternValues………………………………………………………113.3InfluencesofAestheticStandardsonAdvertisingTranslation…………………124ThestrategiesofAdvertisingTranslation…
8、……………………………13Conclusion…………………………………………………………………………14Bibliography……………………………………………
