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1、WORD格式可編輯BusinessPlanforShanghaiDisney1.IntroductionWaltEliasDisney,whowasthemostfamousanimationmasterdesignerinAmerica,establishedthewell-knownWaltDisneyCompany.Tobringhappytotheworld,theWaltDisneyCompanydecidedtobuildathemeparknamedtheDisneyland.TheD
2、isneylandhasbecomethemostpopularthemeparkallovertheworld.TheDisneylandisapartoftheDisneyamusementpark,whichhasthemehotel,Disneydowntownandsomeotheramusementfacilities.2.TheReasontoChooseShanghaiTofindouttheanswertothequestion,PESTELModelcanbeusedtoanal
3、yzethemacroenvironmentoftheShanghaiDisneyland.ThePESTELrepresentsixelementsinfluencedthecompany,whicharepolitical,economic,social,technology,environmentandlegal.2.1.PoliticalWiththenationalbecomemoreandmorepowerful,theChinesegovernmentembracestheforeig
4、ncapitaltoinvestinChina.ThisshowstheculturalconfidenceoftheChinese.AlthoughtherearemanyVisaWaivercountries,manyChinesedonotorcannothaveavisatoleavethecountry.Sincethereasonmentioned,theShanghaiDisneylandcouldattractthesecustomerstovisititwithoutanyvisa
5、.2.2.EconomicSinceChinabecametheworld’ssecondlargesteconomy,thedisposableincomesofChinesearemuchmoresufficientcomparedwithlastfewyears.People專業(yè)知識分享WORD格式可編輯arewillingtospendmoremoneyonamusementfacilitiestoentertainthemselves,includingvisitingShanghaiDi
6、sneyland.MagiccityisanothernameforShanghai,indicatingthatitisacharmingcity.Shanghaiisoneofthebiggestmetropolisesinscaleandarea,andalsothefinancialcenterofChina,includingallelementsoffinancialmarketinChina.ItisnodoubtthatShanghaiDisneylandcanattractmore
7、mainlandtouristthanHongKongdoes.1.1.SocialChinahashadaone-childpolicy,whichmadeparentsreluctanttodenyanythingtotheironlychild,suchasvisittoathemepark.1.2.TechnologyTheimprovedtechnologyoftransportationisanotherelementthatDisneychoseShanghai1.3.Environm
8、entTheweatherinShanghaiisrelativelymoderatethanBeijingorGuangzhou,whichiswarminwinterandcoolinsummer.1.4.LegalThelegalsystemofChinaisreasonablyperfectthanitofFrancein1985.ItishardlytoseethesituationthattheDisney’schairmanwaspeltedbyeggs
