businessplanforshanghaidisneyland上海迪士尼商務(wù)實(shí)施計劃書

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1、WORD格式可編輯BusinessPlanforShanghaiDisney1.IntroductionWaltEliasDisney,whowasthemostfamousanimationmasterdesignerinAmerica,establishedthewell-knownWaltDisneyCompany.Tobringhappytotheworld,theWaltDisneyCompanydecidedtobuildathemeparknamedtheDisneyland.Th

2、eDisneylandhasbecomethemostpopularthemeparkallovertheworld.TheDisneylandisapartoftheDisneyamusementpark,whichhasthemehotel,Disneydowntownandsomeotheramusementfacilities.2.TheReasontoChooseShanghaiTofindouttheanswertothequestion,PESTELModelcanbeusedto

3、analyzethemacroenvironmentoftheShanghaiDisneyland.ThePESTELrepresentsixelementsinfluencedthecompany,whicharepolitical,economic,social,technology,environmentandlegal.2.1.PoliticalWiththenationalbecomemoreandmorepowerful,theChinesegovernmentembracesthe

4、foreigncapitaltoinvestinChina.ThisshowstheculturalconfidenceoftheChinese.AlthoughtherearemanyVisaWaivercountries,manyChinesedonotorcannothaveavisatoleavethecountry.Sincethereasonmentioned,theShanghaiDisneylandcouldattractthesecustomerstovisititwithou

5、tanyvisa.2.2.EconomicSinceChinabecametheworld’ssecondlargesteconomy,thedisposableincomesofChinesearemuchmoresufficientcomparedwithlastfewyears.People專業(yè)技術(shù)分享WORD格式可編輯arewillingtospendmoremoneyonamusementfacilitiestoentertainthemselves,includingvisiting

6、ShanghaiDisneyland.MagiccityisanothernameforShanghai,indicatingthatitisacharmingcity.Shanghaiisoneofthebiggestmetropolisesinscaleandarea,andalsothefinancialcenterofChina,includingallelementsoffinancialmarketinChina.ItisnodoubtthatShanghaiDisneylandca

7、nattractmoremainlandtouristthanHongKongdoes.1.1.SocialChinahashadaone-childpolicy,whichmadeparentsreluctanttodenyanythingtotheironlychild,suchasvisittoathemepark.1.2.TechnologyTheimprovedtechnologyoftransportationisanotherelementthatDisneychoseShangh

8、ai1.3.EnvironmentTheweatherinShanghaiisrelativelymoderatethanBeijingorGuangzhou,whichiswarminwinterandcoolinsummer.1.4.LegalThelegalsystemofChinaisreasonablyperfectthanitofFrancein1985.ItishardlytoseethesituationthattheDisney’schairmanwaspeltedbyeggs