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1、}{Illlllllllllllllllll/1IlU/llll/Ill//1111/III/IIILIIIIIIIilillIIIIIlillllllllIllIlli唧illfY1778541學(xué)位論文獨創(chuàng)性聲明本論文是我個人在導(dǎo)師指導(dǎo)下進行的研究工作及取得的研究成果。論文中除了特別加以標注和致謝的地方外,不包含其他人或機構(gòu)已經(jīng)發(fā)表或撰寫過的研究成果。其他同志對本研究的啟發(fā)和所做的貢獻均己在論文中做了明確的聲明并表示了謝意。作者簽名:緣硝研日期:≯。,。年鄉(xiāng)月2羅日論文使用授權(quán)聲明本人完全了解上海師范大學(xué)有關(guān)保留、使用學(xué)位論文的規(guī)定,即:學(xué)校有權(quán)保留送交論文的復(fù)印件,允許論文被查閱
2、和借閱;學(xué)??梢怨颊撐牡娜炕虿糠謨?nèi)容,可以采用影印、縮印或其它手段保存論文。保密的論文在解密后遵守此規(guī)定。作者簽名:露研畸日期:j口,口年f月3羅日導(dǎo)師簽名:日期:勿P年/_夕日—]{'If..▲■■■●、Acknowledgements1wouldliketoexpressmysinceregratitudetoallthepeoplewhohavehelpedmetoaccomplishmystudiesinonewayoranother.Aboveall,IoweprofoundgratitudetoallmyteachersatShanghaiNormalUniversi
3、ty,whotaughtUSvariousrewardingcourses,fromwhichIlearnedagreatdeal.MyspecialthanksshouldgotoProf.TanWeiguo,mysupervisor,forhisphilosophicalinsights,invaluablehelpandcarefulguidance.HewasconcemedaboutmythesiswritingandwasalwaysreadytohelpmewhenIhadacademicproblems.Overthepastthreeyears,itishisext
4、ensiveknowledgeandacademicstrictnessthathaveenbabledmetoimprovemyselfandmakesignificantprogressinmyacademicpursuit.IknowhehastakengreatpainstOimprovemebothintellectuallyandacademically.Withouthispatienthelp,mythesiswouldnothavereacheditspresentform.Atthesametime,I'dliketoextendmyheart·feltthank
5、stoallmyfriendsandclassmateswhohavecontributedmarvelousideastothisthesis.Besides,Ialndeeplyindebtedtomyfamilymembers,whohaveofferedmewholeheartedsupport.Withouttheiremotionalandfinancialsupport,itwouldhavebeenimpossibleformetocontinuemyacademicstudy■Tj■●■■■■1....................................
6、....................一^AbstractThisresearchtopicconcernedwithtranslationofbrandnamesisimbuedwithobvious●significanceowingtotheglobaleconomicenvironmentFirst,thisthesisbrieflyreviewsthehistoryofbrandnametranslation,surveysthestatusquoofrelevantresearches,andhighlightsthesignificanceofthisstudy.Ne
7、xt,thethesisoverviewsthedevelopment,principlesandapplicationofSkopostheoryandmakessomecomments.Then,itconductsadiscussionofbrandnames,includingtheirdefinition,composition,andcharacteristics.Also,itdealswithvariousfactorsworthconsi