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1、五種力量模型...................................................................................................................1利益相關(guān)者分析...............................................................................................................3雷達(dá)圖.................................
2、..............................................................................................5公司業(yè)務(wù)組合矩陣...........................................................................................................9內(nèi)部環(huán)境--SWOT分析法.....................................................
3、.........................................11市場營銷4PS-4CS--4RS................................................................................................12產(chǎn)品生命周期戰(zhàn)略.........................................................................................................14產(chǎn)品組合策
4、略.................................................................................................................17服務(wù)營銷.........................................................................................................................18關(guān)系營銷..............................
5、...........................................................................................20價(jià)格敏感性測試法.........................................................................................................23客戶關(guān)系管理...............................................................
6、..................................................24綠色營銷.........................................................................................................................27馬爾科夫轉(zhuǎn)移矩陣法.........................................................................................
7、............29品牌策略.........................................................................................................................30網(wǎng)絡(luò)營銷.........................................................................................................................32整合營銷.....
8、.............................................................