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1、在行動(dòng)的戰(zhàn)略管理(1)WHYISSTRATEGICMANAGEMENTIMPORTANT?StrategicManagement????GiveseveryonearoleMakesadifferenceinperformancelevelsProvidessystematicapproachtouncertaintiesCoordinatesandfocusesemployeesWHATISSTRATEGICMANAGEMENT?Strategyvs.StrategicManagementTheBasicsofStrategy&StrategicManagementDefini
2、tionofStrategy?Aseriesofgoal-directeddecisionsandactionsmatchinganorganization'sskillsandresourceswiththeopportunitiesandthreatsinitsenvironmentTheBasicsofStrategy&StrategicManagementStrategyInvolves:?????Organization’sgoalsGoal-directedactionRelateddecisionsandactionsInternalstrengthsExterna
3、lopportunitiesandthreatsTheBasicsofStrategy&StrategicManagementDefinitionofStrategicManagementDecisionsandactionswhereorganizations????AnalyzecurrentsituationDevelopappropriatestrategiesPutstrategiesintoactionEvaluate,modify,orchangestrategiesTheBasicsofStrategy&StrategicManagementStrategicMa
4、nagemententails:?????BasicmanagerialfunctionsPlanningOrganizingImplementingControllingBasicActivitiesofStrategicManagementFigure1-1TheBasicsofStrategy&StrategicManagementStrategyFormulationStrategyImplementationStrategyEvaluationTheBasicsofStrategy&StrategicManagementStrategicManagement“Bigpi
5、cture”viewoforganizationinfluencedbyitsexternalenvironmentFouraspectsthatsetapartStrategicManagementInterdisciplinaryExternalfocusInternalfocusFuturedirectionTheStrategicManagementProcessAnalyzingCurrentSituationDecidingonStrategiesPuttingStrategiesinActionEvaluatingandChangingStrategiesSitua
6、tionAnalysisStrategyFormulationStrategyImplementationStrategyEvaluationChapter2Chapter3Chapter4ExternalAnalysisInternalAnalysisOrganizationalContextChapter5Chapter6Chapter7FunctionalCompetitiveCorporateStrategicManagementinActionFigure1-2TheStrategicManagementProcessSituationAnalysis???Scanni
7、ngandevaluatingcontextExternalenvironmentOrganizationalenvironmentTheStrategicManagementProcessStrategyFormulationThreeorganizationallevels???FunctionalstrategiesCompetitivestrategiesCorporatestrategiesTheStrategicManagementProcessStrategyImp
