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1、酒店定價策略ContentsClicktoaddTitleClicktoaddTitleClicktoaddTitleClicktoaddTitleClicktoaddTitlewww.themegallery.comCompanyLogo酒店產(chǎn)品價格的概念酒店產(chǎn)品價格是指酒店消費者購買酒店產(chǎn)品所支付的貨幣量。成本稅費利潤www.themegallery.comCompanyLogo酒店產(chǎn)品價格的類別基本價格1優(yōu)惠價格2合同價格3www.themegallery.comCompanyLogo酒店產(chǎn)品價格在酒店營銷中的意義價格直接影響酒店經(jīng)營目標(biāo)的實現(xiàn)價格是酒店直接獲取利潤的重要手段價格是酒店
2、獲取競爭優(yōu)勢的重要手段價格是酒店產(chǎn)品形象和質(zhì)量的代表價格是酒店市場細分及市場定位的依據(jù)價格的變動可引起酒店供求關(guān)系的變動www.themegallery.comCompanyLogo酒店產(chǎn)品價格制定的依據(jù)取決于酒店產(chǎn)哦經(jīng)營者對酒店產(chǎn)品價值的評價，當(dāng)這種評價以貨幣量來表現(xiàn)時，就稱為供給價格。取決于酒店賓客對酒店產(chǎn)品價值的評價，當(dāng)這種評價以貨幣量來表現(xiàn)時，就稱為需求價格。www.themegallery.comCompanyLogo影響酒店定價的基本因素成本因素市場需求酒店產(chǎn)品政府管制的影響酒店定價目標(biāo)市場競爭狀況產(chǎn)品定價www.themegallery.comCompanyLogo酒店產(chǎn)品定價
3、的原則有利于吸引與保持客源，并能擴大產(chǎn)品銷售1使酒店獲得最佳經(jīng)濟效益2酒店產(chǎn)品定價應(yīng)有一定靈活性3www.themegallery.comCompanyLogo酒店定價目標(biāo)利潤導(dǎo)向定價目標(biāo)1競爭導(dǎo)向的定價目標(biāo)2以擴大市場占有率為定價目標(biāo)3保持穩(wěn)定為導(dǎo)向的定價目標(biāo)4www.themegallery.comCompanyLogoDiagramThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.TitleAddyourtextThemeGalleryisaDesignDigitalContent&Con
4、tentsmalldevelopedbyGuildDesignInc.www.themegallery.comCompanyLogo成本因素固定成本1變動成本2機會成本3www.themegallery.comCompanyLogo利潤導(dǎo)向定價目標(biāo)追求利潤最大化1、追求企業(yè)長期利潤的最大化2、從企業(yè)的整體經(jīng)濟效益衡量以一定的投資收益率為定價目標(biāo)以獲取合理利潤為定價目標(biāo)www.themegallery.comCompanyLogo競爭導(dǎo)向的定價目標(biāo)以穩(wěn)定價格為定價目標(biāo)以應(yīng)付和避免競爭為定價目標(biāo)www.themegallery.comCompanyLogowww.themegallery.com
5、CompanyLogowww.themegallery.comCompanyLogoCycleDiagramTextTextTextTextTextCyclenameAddYourTextwww.themegallery.comCompanyLogoDiagramTextTextTextAddYourTitleTextText1Text2Text3Text4Text5AddYourTitleTextText1Text2Text3Text4Text5TextTextwww.themegallery.comCompanyLogoDiagramConceptAddYourTextTextTextT
6、extTextTextTextwww.themegallery.comCompanyLogoDiagramAddYourTextAddYourTextAddYourTextAddYourTextAddYourTextAddYourTextAddYourTextAddYourTextwww.themegallery.comCompanyLogoDiagramAddYourTitleAddYourTitleAddYourTitleThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalle
7、ryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.www.themegallery.comCompanyLogoThemeGalleryisaDesignDigitalContent&C
