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1、酒店定價(jià)策略ContentsClicktoaddTitleClicktoaddTitleClicktoaddTitleClicktoaddTitleClicktoaddTitlewww.themegallery.comCompanyLogo酒店產(chǎn)品價(jià)格的概念酒店產(chǎn)品價(jià)格是指酒店消費(fèi)者購(gòu)買(mǎi)酒店產(chǎn)品所支付的貨幣量。成本稅費(fèi)利潤(rùn)www.themegallery.comCompanyLogo酒店產(chǎn)品價(jià)格的類(lèi)別基本價(jià)格1優(yōu)惠價(jià)格2合同價(jià)格3www.themegallery.comCompanyLogo酒店產(chǎn)品價(jià)格在酒店?duì)I銷(xiāo)中的意義價(jià)格直接影響酒店經(jīng)營(yíng)目標(biāo)的實(shí)現(xiàn)價(jià)格是酒店直接獲取利潤(rùn)的重要手段價(jià)格是酒店
2、獲取競(jìng)爭(zhēng)優(yōu)勢(shì)的重要手段價(jià)格是酒店產(chǎn)品形象和質(zhì)量的代表價(jià)格是酒店市場(chǎng)細(xì)分及市場(chǎng)定位的依據(jù)價(jià)格的變動(dòng)可引起酒店供求關(guān)系的變動(dòng)www.themegallery.comCompanyLogo酒店產(chǎn)品價(jià)格制定的依據(jù)取決于酒店產(chǎn)哦經(jīng)營(yíng)者對(duì)酒店產(chǎn)品價(jià)值的評(píng)價(jià)，當(dāng)這種評(píng)價(jià)以貨幣量來(lái)表現(xiàn)時(shí)，就稱(chēng)為供給價(jià)格。取決于酒店賓客對(duì)酒店產(chǎn)品價(jià)值的評(píng)價(jià)，當(dāng)這種評(píng)價(jià)以貨幣量來(lái)表現(xiàn)時(shí)，就稱(chēng)為需求價(jià)格。www.themegallery.comCompanyLogo影響酒店定價(jià)的基本因素成本因素市場(chǎng)需求酒店產(chǎn)品政府管制的影響酒店定價(jià)目標(biāo)市場(chǎng)競(jìng)爭(zhēng)狀況產(chǎn)品定價(jià)www.themegallery.comCompanyLogo酒店產(chǎn)品定價(jià)
3、的原則有利于吸引與保持客源，并能擴(kuò)大產(chǎn)品銷(xiāo)售1使酒店獲得最佳經(jīng)濟(jì)效益2酒店產(chǎn)品定價(jià)應(yīng)有一定靈活性3www.themegallery.comCompanyLogo酒店定價(jià)目標(biāo)利潤(rùn)導(dǎo)向定價(jià)目標(biāo)1競(jìng)爭(zhēng)導(dǎo)向的定價(jià)目標(biāo)2以擴(kuò)大市場(chǎng)占有率為定價(jià)目標(biāo)3保持穩(wěn)定為導(dǎo)向的定價(jià)目標(biāo)4www.themegallery.comCompanyLogoDiagramThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.TitleAddyourtextThemeGalleryisaDesignDigitalContent&Con
4、tentsmalldevelopedbyGuildDesignInc.www.themegallery.comCompanyLogo成本因素固定成本1變動(dòng)成本2機(jī)會(huì)成本3www.themegallery.comCompanyLogo利潤(rùn)導(dǎo)向定價(jià)目標(biāo)追求利潤(rùn)最大化1、追求企業(yè)長(zhǎng)期利潤(rùn)的最大化2、從企業(yè)的整體經(jīng)濟(jì)效益衡量以一定的投資收益率為定價(jià)目標(biāo)以獲取合理利潤(rùn)為定價(jià)目標(biāo)www.themegallery.comCompanyLogo競(jìng)爭(zhēng)導(dǎo)向的定價(jià)目標(biāo)以穩(wěn)定價(jià)格為定價(jià)目標(biāo)以應(yīng)付和避免競(jìng)爭(zhēng)為定價(jià)目標(biāo)www.themegallery.comCompanyLogowww.themegallery.com
5、CompanyLogowww.themegallery.comCompanyLogoCycleDiagramTextTextTextTextTextCyclenameAddYourTextwww.themegallery.comCompanyLogoDiagramTextTextTextAddYourTitleTextText1Text2Text3Text4Text5AddYourTitleTextText1Text2Text3Text4Text5TextTextwww.themegallery.comCompanyLogoDiagramConceptAddYourTextTextTextT
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7、ryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.www.themegallery.comCompanyLogoThemeGalleryisaDesignDigitalContent&C
