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1、廣告英語(yǔ)中雙關(guān)語(yǔ)的語(yǔ)用功能及其翻譯摘要：廣告英語(yǔ)的獨(dú)特性在于其新穎、靈活的語(yǔ)及其形式多樣化，除了在詞匯和句法方血?jiǎng)e具一格外，修辭手法也被廣泛地運(yùn)用來(lái)潤(rùn)色廣告語(yǔ)言。雙關(guān)，一種集幽默與和慧于一身的語(yǔ)言表達(dá)形式，因其獨(dú)特的語(yǔ)言魅力而倍受廣告商的青睞。結(jié)合大量的實(shí)例分析，本文詳細(xì)地探討了雙關(guān)語(yǔ)在英文廣告中所起的作用及其分類。通過(guò)分析與歸納，作者捉出了廣告雙關(guān)語(yǔ)翻譯的五種策略：保留、再造、補(bǔ)償、解釋說(shuō)明以及省略不譯。譯者在翻譯過(guò)程中可以選擇一種或者多種策略以達(dá)到譯文的最佳關(guān)聯(lián)。關(guān)鍵詞：廣告；雙關(guān)語(yǔ)；語(yǔ)用功能；翻譯PragmaticFunctionandTransl
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8、evicesasplates,colorandthelayoutofaprint
