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1、Module4Unit1AdvertisingReadingTeachingaims:1.TohelpSsgetageneralideaaboutthetext.2.TomakeSsbecomefamiliarwiththedetailedinformationaboutthetext.3.TohelpSsmasterReadingStrategy.Teachingimportantpoints:1.Howtomakethestudentsunderstandthepassagebetter.2.Howtohelpthestudentsfinishalltheex
2、ercises.3.Howtohelpthestudentsdeveloptheircreative,comprehensiveandconsolidatingabilities.Teachingimportantdifficulty:HowtohelpSsmasterReadingStrategy.Teachingapproaches:Visual-sceneteachingmethod,tasked-basedmethodaswellastheapproachesofdiscussionandsoonwillbeadoptedintheteachingproc
3、essofthislesson.EmphasiswillbeputonSs’abilityofspeaking,expressingcooperation.I’llintroducearichvarietyofactivitiesandapproachestomeetdifferentneedsoftheSsandmakefulluseoftheadvantagesofmultimediawhichisvisual,operabletomakemylessonvivid,interestingandeffective.InteractionPatterns:Tea
4、chers-class,individuals,pairsSs’abilitytoworkbothindependentlyandtogetherisveryimportanttotheirsuccessinthefuture.ItisthereforeimportantforSstohaveopportunitiestodeveloptheirEnglishskillsandknowledgeindependently,inpairs,ingroupsandasaclass.TeachingAids:multimediaandablackboardProcedu
5、resforteaching:Step1Revisionandlead-in1.Reviewaboutdifferentads.2.talkaboutmoreads.Step2Step2ReadingLetSsSkimthearticleandanswerthequestionsonPage2Step3ReadingStrategyLetSslearnExpositorybasicformat.Expositorywritingusuallyfollowsthesamebasicformat:1.Introductionofsubject2.Supportingd
6、etails3.ConclusionStep4FastreadingGivethestudentsfourminutestoreadthearticle,andthenanswerthequestionsonPartC1onpage4individually.Step6DebateHoldadebateinclass.GroupA:Advertisinghasapositiveeffectonourlives.GroupB:Advertisinghasanegativeeffectonourlives.Step7SummaryandhomeworkInthispe
7、riodwelearnedsomebasicinformationaboutadvertising,includingthetwobasictypesofadvertisements---commercialadvertisementsandpublicserviceadvertisements,themethodsusedinadvertisingandChina’spublicserviceadvertisingcampaigns.Thereadingstrategyinthisunitteachesstudentshowtoreadexpositorywri
8、tingb
