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1、目錄3.2.3社區(qū)網(wǎng)格配置與主要競(jìng)爭(zhēng)對(duì)手對(duì)比差距突出...........................................293.3渠道設(shè)計(jì)不合理和績(jī)效激勵(lì)失效是渠道總體效率不高的主因......................29第四章NN電信分公司渠道能力分析體系的建立.................................................364.1建立渠道結(jié)構(gòu)分析模塊..................................................................................
2、....374.1.1人員結(jié)構(gòu)分析...............................................................................................374.1.2人力資源分布分析.......................................................................................394.1.3網(wǎng)點(diǎn)結(jié)構(gòu)和分布分析.............................................................
3、......................404.2建立渠道能力分析模塊......................................................................................414.2.1自有渠道人員綜合能力分析.......................................................................414.2.2直銷渠道能力分析...............................................................
4、........................424.2.3實(shí)體渠道能力分析.......................................................................................434.2.4社會(huì)渠道能力分析.......................................................................................444.3建立績(jī)效應(yīng)用分析模塊................................................
5、......................................464.3.1績(jī)效分布和趨勢(shì)分析...................................................................................464.3.2績(jī)效應(yīng)用效果分析.......................................................................................474.3.3酬金應(yīng)用效果分析.....................................
6、..................................................484.4建立渠道支撐分析模塊......................................................................................504.4.1IT開(kāi)發(fā)和完善分析.......................................................................................504.4.2渠道內(nèi)部投訴分析......................
7、.................................................................50第五章NN電信分公司實(shí)踐效果初驗(yàn).....................................................................525.1社區(qū)網(wǎng)格組織架構(gòu)調(diào)整......................................................................................5
