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1、目錄1.緒論.............................................................................................................................11.1選題背景............................................................................................................11.2
2、研究目的與研究意義........................................................................................21.3研究內(nèi)容............................................................................................................21.4研究方法..............................
3、..............................................................................32.相關(guān)理論基礎(chǔ).............................................................................................................42.1市場營銷理論概述...........................................
4、.................................................42.2銀行營銷理論....................................................................................................63.招商銀行S分行對公業(yè)務(wù)的營銷環(huán)境分析.............................................................83.1招商銀行S分
5、行宏觀營銷環(huán)境分析................................................................83.1.1政治環(huán)境..................................................................................................83.1.2經(jīng)濟環(huán)境............................................................
6、.......................................93.1.3社會文化環(huán)境........................................................................................123.1.4技術(shù)環(huán)境................................................................................................123.2
7、招商銀行S分行微觀營銷環(huán)境分析..............................................................133.2.1企業(yè)內(nèi)部組織效率及各部門協(xié)調(diào)........................................................133.2.2供應(yīng)者和營銷中介................................................................................14
8、3.2.3顧客........................................................................................................143.2.4競爭對手................................................................................................143.2.5公眾................
