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1、...AbstractABSTRACTThebirthofanewtechnologygavebirthtoavarietyofnewmedia,whichhasbroughtthelayersofresistancetothedevelopmentoftraditionalmedia.ThebirthandpopularityoftheInternet,firstgaveaheavyblowtothetraditionalmedia,whichgreatlyaffectedthetraditionalmethodsofinformationdissemination,promptingth
2、eaudienceawiderangeoftraditionalmedialoss;thenthemobileterminaltechnologydevelopmentandapplicationprovidenewinformationcommunicationchannels,furthersegmentationofthemarketshareoftraditionalmedia.Toadapttothedevelopmentofsocietyandwinthelivingspace,manytraditionalmediatooktheinitiativetomeetthechall
3、enges,buyusingofnewtechnologiesandnewmedia,suchasnewspapersmediaonthelaunchoftheintelligencenetwork,networkdigitalnewspapers,mobilephonesandotherformsofproduct.Withthedevelopmentof3Gtechnology,themicro-blogcameintobeingandsoughtafterbythegeneralpublic,andquicklybecameoneofthemostpopularnewsreleases
4、andaccesschannels.Grassroots,freedom,timelinessandefficiencyofmicro-blog,justhitthesoftunderbellyofthetraditionalmedia,whichmadetraditionalmediafacingunprecedentedpressure.Butfromanotherperspective,theemergenceofmicro-blogseemstotraditionalmediaprovidesaweapontomakeupfortheirshortcomings.Aslongastr
5、aditionalmediacanmakefulluseofmicro-blogadvantageofthisnewmedia,willbeabletoturncrisisintoopportunity.Awareofthis,manytraditionalmediacompetetoopenmicro-blogtocreateamicro-blogcolumnorlayout.Theintegrationhasbecometraditionalmedia’swaystorespondtothenewmedia’schallenge.Basedonpapermediaastheresearc
6、hobject,thispaperstudieditsintegrationwithmicro-blog.Thisarticlefirstanalyzedthemicro-blogmedia’scharacteristicsandmodeoftransmission,themicro-bloghasthecharacteristicsofcivilians,brevity,movability,aswellasitsuniquefissionmodeoftransmission,whichpromotemicro-blogtostandoutinavarietyofnewmedia,andm
7、icro-bloghasbecomethethreatoftraditionalmedia.Thisarticleillustratedthegreatimpactofmicro-blogbringstothenewspapermedia’sphilosophyandinteractionmode.Themicro-blogismoreinlinewithmodernlifestyle,furtheraggr
